Why Solterra Strategies?

Solterra Strategies is a boutique agency specializing in public relations, brand strategy, strategic planning, and marketing solutions. Our passion, and the focus of our practice, is the wine and tourism industries. Helping clients since 2011, Solterra Strategies lives for “a-ha” moments—the milestones that prove unwavering tenacity and hard work lead to tangible successes. A believer in honesty, creativity, and building strong relationships, we combine real-world knowledge, resolute leadership, and execution needed to transform client dreams into concrete success stories. Check out our list of clients at www.solterrastrategies.com and follow us on social to see examples of our work @solterrastrategies.

Position Title: Assistant Account Coordinator Internship

Job Location: Paso Robles, CA / Hybrid

Employment Type: Part-Time – 16 hours/week minimum

Education Required: Current enrollment in an undergraduate course for marketing, communications, or in a similar field helpful, but not necessary

Experience Required: Work experience helpful, but not necessary

Compensation: Commensurate with experience

What You Will Do:

This is a seasonal internship with the possibility of being extended. Start date is September 2, 2024. The Assistant Account Coordinator reports to the Account Manager and works day-to-day on a variety of client projects. This position requires a highly organized individual to coordinate on multiple client projects. The ability to communicate in a concise and clear manner in both written and verbal formats is key. The Assistant Account Coordinator will work in many practice areas including marketing, social media, media relations, event coordination and digital email campaigns. The ability to work in a fast-paced environment, achieve results and shift focus is paramount.

Core Responsibilities Include:
▪ Copy Writing and Media Relations

o Write copy for a variety of projects: press releases, blogs, websites

o Work with media and clients to plan itineraries ▪ Content Development and Management

o Develop and manage a variety of content: content calendars, social media posts, brochures etc

o Digital assets – manage photos, videos, reels, etc. to align with the content calendar ▪ Digital and Social Media Marketing Support

o Develop, manage, execute and measure social media campaigns
o Develop content, design and measure email campaigns (e.g., Mail Chimp, Constant

Content) ▪ Graphic Design

o Create presentations, email campaigns, website graphics, postcards, tastings mats, etc. using software tools In Design, Canva, PowerPoint, etc.

▪ Event Coordinator
o Coordinate event logistics, and provide on-site event support
o Manage databases which are critical to event logistics and operations o Activation design
o Inventory management
o Guest list management

What You’ll Need:
▪ Exceptional interpersonal communication and strong relationship building
▪ Excellent organizational skills; ability to multi-task and pivot quickly
▪ Wine and tourism industry knowledge and experience is helpful, not necessary
▪ Quick study and ability to absorb instruction while on-the-job training
▪ Microsoft Office skills – Word, Excel, Power Point
▪ Design skills a plus
▪ Must be able to lift 40 pounds to chest height, be on your feet for extended periods of time. ▪ A valid CA driver’s license with reliable transportation

What Will Set You Apart:
The qualified candidate brings a persona of a strong work ethic, self-starter initiative, passion for the industry, resourcefulness, dedication, honest and authentic personality to the team. In addition, he/she will have the ability to multi-task in a fast-paced, client-driven environment with a keen focus all things marketing, public relations and branding. Strong communication skills both written and verbal with proven leadership, creativity and flexibility are necessary.

To Apply:
Please send cover letter and resume to Gail Spangler, [email protected]. No phone calls please.