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Position Title: Account Coordinator

Company: Solterra Strategies

Job Location: Paso Robles, CA / Hybrid

Industry Category: Marketing/Public Relations

Employment Type: Full-Time

Education Required: Four-Year Related Degree or Equivalent Experience

Experience Required: 1-3 years professional experience in marketing

Compensation: Commensurate with experience


Why Solterra Strategies?

Solterra Strategies is a boutique agency specializing in public relations, brand strategy, strategic planning, and marketing solutions. Our passion, and the focus of our practice, is the wine and tourism industries. Helping clients since 2011, Solterra Strategies lives for “a-ha” moments—the milestones that prove unwavering tenacity and hard work lead to tangible successes. A believer in honesty, creativity, and building strong relationships, we combine real-world knowledge, resolute leadership, and execution needed to transform client dreams into concrete success stories.

Check out our list of clients at www.solterrastrategies.com and follow us on social to see examples of our work @solterrastrategies.


What You Will Do:

The account coordinator reports to the Chief Strategist and works day-to-day on a variety of client projects. This position requires a highly organized individual to coordinate multiple client projects. The ability to communicate in a concise and clear manner in both written and verbal formats is key. The account coordinator will work in many practice areas including: marketing, social media, media relations, event coordination and digital email campaigns. Copy writing, press release writing, reporting, photography, basic design skills, hosting VIP guests and media, database management and coordinating event logistics round out the day-to-day job duties. The ability to work in a fast-paced environment, achieve results and shift focus is paramount.


Core Responsibilities Include:

  • Content Development and Management
    • Develop and manage content calendars
    • Write copy and develop content for a variety of projects: eblasts, social media posts, brochures, website, etc.
    • Research trends and identify opportunities for clients
    • Digital assets – manage photos, videos, reels, etc. to align with the content calendar
  • Digital and Social Media Marketing Support
    • Develop, manage, execute and measure social media campaigns
    • Develop content, design and measure email campaigns (e.g., Mail Chimp, Constant Content)
    • Update content on websites – build pages, manage ecommerce platform, etc.
  • Graphic Design
    • Create presentations, email campaigns, website graphics, postcards, tastings mats, etc. using software tools In Design, Canva, PowerPoint, etc.
  • Media Relations Support
    • Write press releases, blogs, newsletters, etc.
    • Develop itineraries
    • Media / influencer engagement
    • Content submissions
  • Event Coordinator
    • Coordinate event logistics, provide on-site event support,
    • Manage databases which are critical to event logistics and operations
    • Inventory management
    • Guest list management
  • Account Support
    • Engage, build relationships with partners in wine and tourism to support client goals
    • Regional and industry knowledge - wine and tourism on the Central Coast
    • Calendar, email and general admin management and support


What You’ll Need:

  • Exceptional interpersonal communication and strong relationship building
  • Excellent organizational skills; ability to multi-task and pivot quickly
  • Wine and tourism industry knowledge and experience is helpful, not necessary
  • Quick study and ability to absorb instruction while on-the-job training
  • Microsoft Office skills – Word, Excel, Power Point - photo shop skills a plus
  • Design skills a plus
  • Must be able to lift 40 pounds to chest height, be on your feet for extended periods of time.
  • A valid CA driver’s license with reliable transportation
  • Reliable transportation for work related matters


What Will Set You Apart:

The qualified candidate brings a persona of a strong work ethic, self-starter initiative, passion for the industry, resourcefulness, dedication, honest and authentic personality to the team. In addition he/she will have the ability to multi-task in a fast-paced, client-driven environment with a keen focus all things marketing, public relations and branding. Strong communication skills both written and verbal with proven leadership, creativity and flexibility are necessary.


To Apply:

Please send cover letter, resume and writing samples to Stacie Jacob, [email protected]

No phone calls please.