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Why Solterra Strategies?

Solterra Strategies is a boutique agency specializing in public relations, brand strategy, strategic planning, and marketing solutions. Our passion, and the focus of our practice, is the wine and tourism industries. Helping clients since 2011, Solterra Strategies lives for “a-ha” moments—the milestones that prove unwavering tenacity and hard work lead to tangible successes. A believer in honesty, creativity, and building strong relationships, we combine real-world knowledge, resolute leadership, and execution needed to transform client dreams into concrete success stories. Check out our list of clients at and follow us on social to see examples of our work @solterrastrategies.

Positions Available

Assistant Brand Coordinator
kukkula winery + Solterra Strategies

kukkula’s success is predicated on sharing our ever-evolving story across all channels – from our tasting room to our Reels.

This is an entry level position offering marketing + direct-to-consumer experience. We are looking for a sales-driven marketer to serve kukkula guests in the tasting room and help shape and creatively express our brand story to grow both our bottom line and our community of fans.

You’ll gain brand management, marketing, and sales experience at both our premier winery – and at one of California’s top branding and marketing agencies – Solterra Strategies. Yes, you read correctly. This will be hybrid job split between the tasting room in wine country, and our agency’s office in downtown Paso Robles.

The right candidate will be working in the tasting room two days per week: Saturday and Sunday as well as two to three weekdays (Tuesday, Wednesday, Thursday) in Solterra’s office.

kukkula Responsibilities:

· Be an expert on our wines, our unique approach and story

· Communicate club benefits and wine club memberships to guests

· Master our POS system and work comfortably to process orders, payments and wine club sign-ups

· Maintain tasting room

Solterra Strategies Responsibilities:

· Create content and digital assets – write copy - emails, blogs, social media, website and manage photos, video; for content calendar

· Digital marketing support for kukkula’s channels and tourism clients

· Media relations support

· Basic graphic design

· Event coordination

Qualifications for Both Positions:

● Passion for wine, marketing and storytelling.

● Reliable. We are small and nimble team, so we all need to be accountable to each other.

● Candidates must be at least 21, have the ability to lift up to 50 lbs, and stand for extended periods of time.

● A valid CA driver’s license with reliable transportation

● Wine and tourism industry experience is helpful, not necessary

● Microsoft Office skills – Word, Excel, Power Point

● Proficiency in social media platforms and Canva

● Confidence in engaging with people of diverse ages and backgrounds

What Will Set You Apart:
The qualified candidate brings a persona of a strong work ethic, self-starter initiative, passion for the industry, resourcefulness, dedication, honest and authentic personality to the team. In addition he/she will have the ability to multi-task in a fast-paced, client-driven environment with a keen focus all things marketing, public relations and branding. Strong communication skills both written and verbal with proven leadership, creativity and flexibility are necessary.

To Apply:

If you are interested, please contact [email protected].

No phone calls please.