Why Solterra Strategies?

Solterra Strategies is a boutique agency specializing in public relations, brand strategy, strategic planning, and marketing solutions. Our passion, and the focus of our practice, is the wine and tourism industries. Helping clients since 2011, Solterra Strategies lives for “a-ha” moments—the milestones that prove unwavering tenacity and hard work lead to tangible successes. A believer in honesty, creativity, and building strong relationships, we combine real-world knowledge, resolute leadership, and execution needed to transform client dreams into concrete success stories. Check out our list of clients at www.solterrastrategies.com and follow us on social to see examples of our work @solterrastrategies.

Positions Available

Position Title: Account Coordinator

Company: Solterra Strategies

Job Location: Monterey, CA / Virtual, work from home

Industry Category: Marketing/Administrative

Employment Type: Part-Time – 10-20 hours/week

Education Required: Two-year related degree or equivalent experience

Experience Required: Work experience helpful, but not necessary

Compensation: Commensurate with experience

What You Will Do:

The account coordinator reports to the Monterey-based Solterra Strategies team member and works day-to-day on client projects, with a primary focus on the Monterey County Hospitality Association. This position requires a highly organized individual to coordinate multiple client projects. The ability to communicate in a concise and clear manner in both written and verbal formats is key. The coordinator will work in many areas including administration, marketing and content development, membership retention, database integration and event coordination. The ability to work in a fast-paced environment, achieve results and shift focus is paramount.

Core Responsibilities Include:

• Event Coordinator
  • Coordinate event logistics and provide on-site event support for a variety of events held throughout Monterey County including:
    • Quarterly Membership Lunches
    • Training & Development Programs
    • Employee Recognition Events
    • Annual Awards Gala – March 31, 2023
    • Golf Tournament – August/September 2023, date TBD
  • Manage databases critical to event logistics and operations
  • Guest list management and RSVPs
  • Event follow up, correspondence and reporting

• Fundraising Support
  • Annual Awards Gala
    • Responsible for inputting and organizing donations through Auctria event software with anticipated virtual auction launch – March 20, 2023
    • In coordination with Team Solterra, execute event registration and auction, March 31, 2023
    • Attend Annual Dinner Committee meetings 2x per month, February - March
  • Annual Golf Tournament
    • Responsible for inputting, organizing and communicating with registered golfers through Auctria software

• Membership Relations
  • Update new member content in online database
  • Generate new member communication
  • Manage member database

• Marketing Support
  • Enhance existing social media campaigns with local relevant content
  • Create presentations, postcards and website graphics using software tools in In Design, Canva and PowerPoint

• Administrative Support
  • Attend and provide minutes at monthly Board of Directors meetings
  • Communicate and manage event calendars for Board of Directors and Committees

What You’ll Need:

• Exceptional interpersonal communication and strong relationship building
• Excellent organizational skills; ability to multi-task and pivot quickly
• Wine and tourism industry knowledge and experience is helpful, not necessary
• Quick study and ability to absorb instruction while on-the-job training
• Microsoft Office skills – Word, Excel, Power Point
• Design skills a plus
• Must be able to lift 40 pounds to chest height, be on your feet for extended periods of time.
• A valid CA driver’s license with reliable transportation

What Will Set You Apart:

The qualified candidate brings a persona of a strong work ethic, self-starter initiative, passion for the industry, resourcefulness, dedication, honest and authentic personality to the team. In addition, he/she will have the ability to multi-task in a fast-paced, client-driven environment with a keen focus all things marketing, public relations and branding. Strong communication skills both written and verbal with proven leadership, creativity and flexibility are necessary.

To Apply:

Please send cover letter and resume to Kristin Horton, [email protected].
No phone calls please.

Positions Available

Position Title: Account Coordinator

Company: Solterra Strategies

Job Location: Paso Robles, CA / Hybrid

Industry Category: Marketing/Public Relations

Employment Type: Full-Time

Education Required: Four-Year Related Degree or Equivalent Experience

Experience Required: 1-3 years professional experience in marketing

Compensation: Commensurate with experience

What You Will Do:

The account coordinator reports to the Paso Robles based team members and works day-to-day on a variety of client projects. This position requires a highly organized individual to coordinate multiple client projects. The ability to communicate in a concise and clear manner in both written and verbal formats is key. The account coordinator will work in many practice areas including: marketing, social media, media relations, event coordination and digital email campaigns. Copy writing, press release writing, reporting, photography, basic design skills, hosting VIP guests and media, database management and coordinating event logistics round out the day-to-day job duties. The ability to work in a fast-paced environment, achieve results and shift focus is paramount.

Core Responsibilities Include:

• Content Development and Management
  • Develop and manage content calendars
  • Write copy and develop content for a variety of projects: eblasts, social media posts, brochures, website, etc.
  • Research trends and identify opportunities for clients
  • Digital assets – manage photos, videos, reels, etc. to align with the content calendar
• Digital and Social Media Marketing Support
  • Develop, manage, execute and measure social media campaigns
  • Develop content, design and measure email campaigns (e.g., Mail Chimp, Constant Content)
  • Update content on websites – build pages, manage ecommerce platform, etc.
• Graphic Design
  • Create presentations, email campaigns, website graphics, postcards, tastings mats, etc. using software tools In Design, Canva, PowerPoint, etc.
• Media Relations Support
  • Write press releases, blogs, newsletters, etc.
  • Develop itineraries
  • Media / influencer engagement
  • Content submissions
• Event Coordinator
  • Coordinate event logistics, provide on-site event support,
  • Manage databases which are critical to event logistics and operations
  • Inventory management
  • Guest list management
• Account Support
  • Engage, build relationships with partners in wine and tourism to support client goals
  • Regional and industry knowledge - wine and tourism on the Central Coast
  • Calendar, email and general admin management and support

What You’ll Need:

• Exceptional interpersonal communication and strong relationship building
• Excellent organizational skills; ability to multi-task and pivot quickly
• Wine and tourism industry knowledge and experience is helpful, not necessary
• Quick study and ability to absorb instruction while on-the-job training
• Microsoft Office skills – Word, Excel, Power Point - photo shop skills a plus
• Design skills a plus
• Must be able to lift 40 pounds to chest height, be on your feet for extended periods of time.
• A valid CA driver’s license with reliable transportation
• Reliable transportation for work related matters

What Will Set You Apart:

The qualified candidate brings a persona of a strong work ethic, self-starter initiative, passion for the industry, resourcefulness, dedication, honest and authentic personality to the team. In addition he/she will have the ability to multi-task in a fast-paced, client-driven environment with a keen focus all things marketing, public relations and branding. Strong communication skills both written and verbal with proven leadership, creativity and flexibility are necessary.

To Apply:

Please send cover letter, resume and writing samples to Stacie Jacob, [email protected]

No phone calls please.