The Solterra team - Stacie Jacob, Mike Dawson, Alyssa Krichevsky, Lacie Johns, Kristin Horton, and Lauren Ralston - brings more than 60 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.

Stacie Jacob

Stacie Jacob has spent her entire career in public relations working in the agriculture, wine and tourism industries. She’s worked for a public relations agency, regional trade associations and destination marketing organizations. Her experience is focused on creating plans, executing them and achieving results.

Mike Dawson

Mike specializes in strengthening brand narratives and executing successful and measurable communication campaigns across all platforms. He is a former editor of Wine Enthusiast, Maxim, and Men’s Health magazines. His writing has appeared in New York, DETAILS, The SOMM Journal, Thrillist, GQ Italia and Complex, among others.

Alyssa Krichevsky

Alyssa uses her background in the wine industry and knowledge of the area to fully understand a client’s wants and needs. A native to the Central Coast, she understands the dynamics of clients here and what makes their businesses unique. Managing an array of projects from wine, food and tourism industries, she enjoys the challenge of utilizing her experience for discovering new solutions.

Lacie Johns

Lacie uses her passion for agriculture and the Central Coast to fuel her creativity and execute successful solutions for clients. Managing a diverse portfolio of projects, she finds reward in building relationships, strategic planning, project development and providing compelling outcomes.

Kristin Horton

With over twenty years experience in marketing, Kristin has seen the impact and benefits of effective strategic planning in the wine and tourism industries. She believes that team communication, collaboration and creativity can make all the difference in moving a brand forward. Her experience in wine marketing and acute desire to see things through for success in brand development ultimately led her to Solterra Strategies.

Lauren Ralston

Lauren is a recent graduate from Cal Poly San Luis Obispo with a Bachelor of Science in Business Administration, concentration in Marketing and minor in Integrated Marketing Communications. Her passion for marketing, PR and journalism leads to powerful brand stories and effective solutions for clients.