The Solterra team - Stacie Jacob, Mike Dawson, Lacie Johns, Kristin Horton, Julia Meyers and Hadley Sowerby - brings more than 60 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.
Stacie Jacob
Stacie Jacob has spent her entire career in public relations working in the agriculture, wine and tourism industries. She’s worked for a public relations agency, regional trade associations and destination marketing organizations. Her experience is focused on creating plans, executing them and achieving results.
Mike Dawson
Mike specializes in strengthening brand narratives and executing successful and measurable communication campaigns across all platforms. He is a former editor of Wine Enthusiast, Maxim and Men’s Health magazines. His writing has appeared in New York, DETAILS, The SOMM Journal, Thrillist, GQ Italia and Complex, among others.
Lacie Johns
Lacie uses her passion for agriculture and the Central Coast to fuel her creativity and execute successful solutions for clients. Managing a diverse portfolio of projects, she finds reward in building relationships, strategic planning, project development and providing compelling outcomes.
Kristin Horton
With over 20 years experience in marketing, Kristin has seen the impact and benefits of effective strategic planning in the wine and tourism industries. She believes that team communication, collaboration and creativity can make all the difference in moving a brand forward. Her experience in wine marketing and acute desire to see things through for success in brand development is the core of her work at Solterra Strategies.
Julia Meyers
Julia is the newest member of the Solterra Strategies team. As a recent graduate from Wofford College in South Carolina, she brings a new perspective along with her business background.
Hadley Sowerby
Hadley Sowerby joins Solterra Strategies as an Account Manager. Hadley originally joined Team Solterra in 2016 as an intern at Cal Poly while completing her degree in Wine Business and has since moved back to the area, joining the team once again. Hadley’s Paso Robles roots bring a passion for the Central Coast, food, and wine that she brings to her clients.
Kylee Corliss
Kylee began her journey in the wine and tourism industry almost 15 years ago at the Paso Robles Wine Country Alliance. She likes to credit her time at the Alliance as a catalyst for her love of writing and brand storytelling. Since then, Kylee has worked in a variety of industry roles, from hands-on winemaking to business management, events, marketing and public relations.
Catalina Magnuson
Catalina recently graduated from Seattle University with a degree in Strategic Communications. Originally from Paso Robles, she’s excited to learn more about the events and business community in the area she grew up in.