The Solterra team - Stacie Jacob, Mike Dawson, Alyssa Krichevsky, Lacie Johns and Katie Rice - brings more than 25 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.

Stacie Jacob

Stacie Jacob has spent her entire career in public relations working in the agriculture, wine and tourism industries. She’s worked for a public relations agency, regional trade associations and destination marketing organizations. Her experience is focused on creating plans, executing them and achieving results.

Mike Dawson

Mike specializes in strengthening brand narratives and executing successful and measurable communication campaigns across all platforms. He is a former editor of Wine Enthusiast, Maxim, and Men’s Health magazines. His writing has appeared in New YorkDETAILSThe SOMM JournalThrillist, GQ Italia and Complex, among others.

Lacie Johns

Lacie has returned to her Central Coast roots as she spent her childhood in Templeton and her teen years in rural Nevada. Looking to further expand her horizons, she graduated with a Bachelor of Science in International Business and Marketing in December 2017.

Katie Rice

Being raised in the agriculture industry gave her foresight into the needs of bridging the gap between producers and consumers. Coming on to the Solterra team, she plans to share her love of agriculture as well as use it to help expand the Central Coast wine and tourism industries.