The Solterra team brings more than 60 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.
Stacie Jacob, Chief Strategist
Stacie Jacob has spent her entire career in public relations working in the agriculture, wine and tourism industries. She’s worked for a public relations agency, regional trade associations and destination marketing organizations. Her experience is focused on creating plans, executing them and achieving results.
Hadley Sowerby Mendonca, Account Director
A proud Paso Robles native, Hadley brings a deep-rooted passion for the Central Coast wine industry to her role as Account Director at Solterra Strategies. With experience spanning wine sales, enterprise technology, and brand strategy, she leads client accounts with a rare combination of industry fluency and commercial acumen — and an enduring love for the region she calls home.
Diana Parker, Communications Director
Diana Parker leads communications strategy for Solterra Strategies, guiding media relations, storytelling, and brand promotion for a diverse portfolio of wine, food, and tourism clients. As Communications Director, she shapes the agency's voice and approach — developing compelling narratives, cultivating media relationships, and ensuring each client's story reaches the right audiences with clarity and impact.
Kevin Whelan, Business Development Director
Kevin is an award-winning television producer, writer, and showrunner with more than two decades of experience creating premium unscripted and documentary programming for National Geographic, Disney+, Discovery, and PBS. At Solterra Strategies, he supports business development by applying his background in storytelling and media.
Julia Meyers, Marketing Specialist
Julia Meyers is a Marketing Specialist focused on Solterra's tourism clients Travel Paso and Visit San Simeon, promoting travel and tourism in the greater wine country and coastal region. Julia develops and manages content calendars ensuring consistency of messaging across all digital platforms.
Kelly Hunyada, Account Coordinator
Kelly recently graduated from California Polytechnic State University, San Luis Obispo with a degree in Wine and Viticulture. Raised in Berkeley, Kelly is so excited to continue her journey from Cal Poly and start her career in a local area that she has fallen in love with over the past four years.
Gail Spangler, Executive Assistant
Gail Spangler joins Solterra Strategies as the Executive Assistant to the Founder and Chief Strategist Stacie Jacob. With a strong background in project management and extensive experience in wine communications, travel tourism, media, and broadcast production, she is a valuable asset to the company.
