Stacie Jacob, Chief Strategist

Stacie Jacob has spent her entire career in public relations working in the agriculture, wine and tourism industries. She’s worked for a public relations agency, regional trade associations and destination marketing organizations. Her experience is focused on creating plans, executing them and achieving results.

Hadley Sowerby Mendonca, Account Director

A proud Paso Robles native, Hadley brings a deep-rooted passion for the Central Coast wine industry to her role as Account Director at Solterra Strategies. With experience spanning wine sales, enterprise technology, and brand strategy, she leads client accounts with a rare combination of industry fluency and commercial acumen — and an enduring love for the region she calls home.

Diana Parker, Communications Director

Diana Parker leads communications strategy for Solterra Strategies, guiding media relations, storytelling, and brand promotion for a diverse portfolio of wine, food, and tourism clients. As Communications Director, she shapes the agency's voice and approach — developing compelling narratives, cultivating media relationships, and ensuring each client's story reaches the right audiences with clarity and impact.

Kevin Whelan, Business Development Director

Kevin is an award-winning television producer, writer, and showrunner with more than two decades of experience creating premium unscripted and documentary programming for National Geographic, Disney+, Discovery, and PBS. At Solterra Strategies, he supports business development by applying his background in storytelling and media.

Jolie Cazier, Account Manager

Jolie brings more than 20 years of experience leading operations, events, and client-focused initiatives to her role as Account Manager at Solterra Strategies, supporting tourism and destination partnerships.

With her strong background in operations, communications, and high-level event production, Jolie is known for building organized systems, streamlining processes, and keeping complex projects moving smoothly while balancing both creativity and attention to detail. Her ability to turn ideas into well-executed experiences has made her a trusted leader across a wide range of projects and teams in San Luis Obispo County.

Brian Broome, Digital Media Manager

Brian Broome is a Digital media strategist, content creator, and marketing professional with experience developing high-impact storytelling campaigns across video, social media, and digital platforms. Skilled in content strategy, brand development, YouTube optimization, and performance-driven marketing, with a strong ability to blend creative storytelling with analytics and audience engagement.

Ella Hanchett, Communications Specialist

Born and raised on the Central Coast, Ella Hanchett has a deep appreciation for the region’s blend of wine country, coastal charm, and the generous community she feels lucky to be part of, which continues to inspire her thoughtful and creative approach to brand storytelling, communications, and media hosting as a Communications Specialist.

Julia Meyers, Marketing Specialist

Julia Meyers is a Marketing Specialist focused on Solterra's tourism clients Travel Paso and Visit San Simeon, promoting travel and tourism in the greater wine country and coastal region. Julia develops and manages content calendars ensuring consistency of messaging across all digital platforms.

Kelly Hunyada, Account Coordinator

Kelly recently graduated from California Polytechnic State University, San Luis Obispo with a degree in Wine and Viticulture. Raised in Berkeley, Kelly is so excited to continue her journey from Cal Poly and start her career in a local area that she has fallen in love with over the past four years.

Gail Spangler, Executive Assistant

Gail Spangler joins Solterra Strategies as the Executive Assistant to the Founder and Chief Strategist Stacie Jacob. With a strong background in project management and extensive experience in wine communications, travel tourism, media, and broadcast production, she is a valuable asset to the company.