The Solterra team brings more than 60 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.
Stacie Jacob, Chief Strategist
Stacie Jacob has spent her entire career in public relations working in the agriculture, wine and tourism industries. She’s worked for a public relations agency, regional trade associations and destination marketing organizations. Her experience is focused on creating plans, executing them and achieving results.
Hadley Sowerby Mendonca, Account Director
A proud Paso Robles native, Hadley brings a deep-rooted passion for the Central Coast wine industry to her role as Account Director at Solterra Strategies. With experience spanning wine sales, enterprise technology, and brand strategy, she leads client accounts with a rare combination of industry fluency and commercial acumen — and an enduring love for the region she calls home.
Diana Parker, Communications Director
Diana Parker leads communications strategy for Solterra Strategies, guiding media relations, storytelling, and brand promotion for a diverse portfolio of wine, food, and tourism clients. As Communications Director, she shapes the agency's voice and approach — developing compelling narratives, cultivating media relationships, and ensuring each client's story reaches the right audiences with clarity and impact.
Jolie Cazier, Account Manager
Jolie brings more than 20 years of experience leading operations, events, and client-focused initiatives to her role as Account Manager at Solterra Strategies, supporting tourism and destination partnerships.
Sierra Mercado, Account Specialist
A Central Coast native, Sierra brings a background in marketing, hospitality, and the wine industry to her role as Account Specialist at Solterra Strategies.
Ella Hanchett, Communications Specialist
Born and raised on the Central Coast, Ella Hanchett has a deep appreciation for the region’s blend of wine country, coastal charm, and the generous community she feels lucky to be part of, which continues to inspire her thoughtful and creative approach to brand storytelling, communications, and media hosting as a Communications Specialist.
Kelly Hunyada, Digital Media Specialist
Kelly graduated from Cal Poly San Luis Obispo with a degree in Wine and Viticulture. After falling in love with the local area, she began her career with Solterra Strategies, where she is now the Digital Media Specialist. In this role, Kelly focuses on social media, email marketing, and digital strategy, bringing creativity and a thoughtful approach to her work.
Gail Spangler, Executive Assistant
Gail Spangler serves as Executive Assistant to Solterra Strategies Founder and Chief Strategist Stacie Jacob. Drawing on a diverse career spanning wine communications, tourism, digital media, broadcast production, and project management, Gail brings a strategic, solutions-oriented approach to her role.
