The Solterra team brings more than 60 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.
Stacie Jacob, Chief Strategist
Stacie Jacob has spent her entire career in public relations working in the agriculture, wine and tourism industries. She’s worked for a public relations agency, regional trade associations and destination marketing organizations. Her experience is focused on creating plans, executing them and achieving results.
Hadley Sowerby Mendonca, Account Director
A proud Paso Robles native, Hadley brings a deep-rooted passion for the Central Coast wine industry to her role as Account Director at Solterra Strategies. With experience spanning wine sales, enterprise technology, and brand strategy, she leads client accounts with a rare combination of industry fluency and commercial acumen — and an enduring love for the region she calls home.
Diana Parker, Communications Director
Diana Parker leads communications strategy for Solterra Strategies, guiding media relations, storytelling, and brand promotion for a diverse portfolio of wine, food, and tourism clients. As Communications Director, she shapes the agency's voice and approach — developing compelling narratives, cultivating media relationships, and ensuring each client's story reaches the right audiences with clarity and impact.
Jolie Cazier, Account Manager
Jolie brings more than 20 years of experience leading operations, events, and client-focused initiatives to her role as Account Manager at Solterra Strategies, supporting tourism and destination partnerships.
Ella Hanchett, Communications Specialist
Born and raised on the Central Coast, Ella Hanchett has a deep appreciation for the region’s blend of wine country, coastal charm, and the generous community she feels lucky to be part of, which continues to inspire her thoughtful and creative approach to brand storytelling, communications, and media hosting as a Communications Specialist.
Kelly Hunyada, Account Coordinator
Kelly recently graduated from California Polytechnic State University, San Luis Obispo with a degree in Wine and Viticulture. Raised in Berkeley, Kelly is so excited to continue her journey from Cal Poly and start her career in a local area that she has fallen in love with over the past four years.
Sydney Morgan, Marketing Coordinator
Sydney Morgan is a Marketing Coordinator at Solterra Strategies with a background in journalism, writing, and content creation. She brings a storyteller’s perspective to her work, combining her love of writing and creativity with a curiosity for the people, places, and experiences that make a destination unique.
Gail Spangler, Executive Assistant
Gail Spangler joins Solterra Strategies as the Executive Assistant to the Founder and Chief Strategist Stacie Jacob. With a strong background in project management and extensive experience in wine communications, travel tourism, media, and broadcast production, she is a valuable asset to the company.
