The Solterra team brings more than 60 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.
Hadley Sowerby Mendonca, Account Manager
A proud Paso Robles native, Hadley brings a deep-rooted passion for the Central Coast wine industry to her role as Account Manager at Solterra Strategies. She earned her degree in Wine and Viticulture from Cal Poly, San Luis Obispo with a concentration in Wine Business, setting the foundation for her dynamic career in the wine industry. launched her career at Solterra Strategies in 2015. Following several years of valuable experience in both on- and off-premise wine sales in San Francisco, she returned home, and to Solterra, in 2022, driven by her enduring love for Paso Robles and its people.
As an Account Manager, Hadley leads key winery accounts and events serving as a strategic partner to clients and a trusted point of contact. She brings a proactive, results-driven approach to every project, through thoughtful strategy, creative problem-solving, and strong communication.
In addition to her client-facing work, Hadley plays a critical leadership role at Solterra. She manages core team members with a focus on mentorship, collaboration, and professional development. Her dedication to fostering a supportive and high-performing team environment ensures the delivery of impactful work across the board. Reliable, forward-thinking, and deeply passionate about California wine, Hadley takes pride in adding value at every turn, and in contributing to the continued success of both her clients and her community.