The Solterra team brings more than 60 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.

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Ella Hanchett, Communications Specialist

Born and raised on the Central Coast, Ella Hanchett has a deep appreciation for the region’s blend of wine country, coastal charm, and the generous community she feels lucky to be part of, which continues to inspire her thoughtful and creative approach to brand storytelling, communications, and media hosting as a Communications Specialist.

Her background is in luxury hospitality PR, where she worked with high-end wine brands and resort properties to craft stories that elevated brand visibility and supported media visits. She also gained experience planning industry trade events within the wine industry. Over the past year, she has worked in marketing, focusing on social media planning and content creation across brand channels.

Ella earned her Master’s degree in Corporate Communication from the University of Colorado Boulder and holds a Digital Marketing Certificate from Northwestern University, combining strategic communication methods with an understanding of digital marketing to support collaboration with marketing teams.