The Solterra team brings more than 60 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.
A Central Coast native, Sierra brings a background in marketing, hospitality, and the wine industry to her role as Account Specialist at Solterra Strategies. With a digital marketing certification from UC Davis, she combines her industry experience with a passion for Paso Robles tourism and building connections throughout the local wine and hospitality community.