Sierra Mercado, Senior Communications Specialist

Sierra Mercado is a Senior Communications Specialist at Solterra Strategies, where she brings together her passion for the wine and destination industries with a strong foundation in marketing, storytelling, and client partnerships. She supports a diverse portfolio of Central Coast brands, helping them grow their presence through clear communication, creative strategy, and authentic connection.

Sierra’s background includes experience across hospitality, marketing, and digital communications, which gives her a well-rounded understanding of how audiences engage with destinations and the stories behind them. Over the years, she has developed a thoughtful and collaborative approach to her work, shaped by her interest in meaningful experiences and her ability to adapt in dynamic environments.

She holds a Digital Marketing Certification from the University of California, Davis, and continues to build on her expertise in both digital and traditional communication. Sierra is dedicated to elevating the unique character of California’s Central Coast and values the opportunity to contribute her perspective to the Solterra Strategies team.