Sierra Mercado, Communications Specialist

Sierra Mercado is excited to join Solterra Strategies as a Communications Specialist, bringing her passion for the wine industry and expertise in account management, digital marketing, and event planning. With a Digital Marketing certification from the University of California, Davis, Sierra is adept at crafting effective marketing strategies that resonate with target audiences.

Sierra’s journey in the wine world began at Adelaida Vineyards and Winery, where she embraced a variety of roles and developed a deep appreciation for both winemaking and customer engagement. As the Marketing Communications Manager, she tapped into her creativity to design engaging email campaigns and e-commerce promotions that connected to customers. One of her strongest achievements was growing the winery’s social media presence, creating a lively online community where wine enthusiasts could connect and share their experiences.

Before taking on a managerial role, Sierra started as the Assistant Tasting Room Manager. There, she focused on curating memorable tasting experiences, ensuring visitors felt welcomed and valued. She also played a key role in planning special events, where her keen organizational skills made sure everything went to plan.

Passionate about the wine and destination industries, Sierra is committed to promoting the unique offerings of California’s Central Coast. Her adaptability and tech-savviness help her thrive in fast-paced environments, making her a great addition to the Solterra Strategies team.