Posted on October 20, 2022

Monterey County Hospitality Association (MCHA) Launches Updated Website and Unveils New Logo

New logo and revamped, modernized website position the organization to better serve the local hospitality industry and MCHA members.

October 20, 2022 (Monterey, Calif.) Launched this fall, MCHA’s new website creates an easy to navigate platform for up-to-date, relevant information important to the local industry. As the only trade organization that serves all facets of Monterey County’s hospitality industry, local hotels, inns, restaurants, visitor attractions and hospitality-related businesses have worked together since 1975 to ensure the prosperity of the industry, second only to agriculture in the county. As the organization continues to grow and evolve new programs, the website will have the capacity to enhance the member tools and information on advocacy, training and development and employee engagement.

The MCHA Board of Directors began discussing a new logo back in 2019, but when the pandemic hit the focus shifted. “Our partnership with local designers 62Above was key to getting the process started, and Solterra Strategies’ expertise in marketing and communication provided the tools to move the website project forward. We are thrilled to have a new, user-friendly, professional site for our membership and community,” says Mark Watson, MCHA Board Chair and General Manager of Inns-by-the-Sea.

62ABOVE specializes in tourism and hospitality branding and marketing with a major emphasis in Monterey County. Their leadership team, Jeff Burghardt and Nicole Dore, have decades of experience working within the local tourism and hospitality travel market. Today, they continue to influence many of the area’s top brands and tourism marketing efforts. “With the hospitality industry being critical to Monterey County’s economy, it was an honor to rebrand MCHA and help bring the brand to life through logo design, brand identity and website art direction,” says Jeff Burghardt, 62Above’s Senior Director of Accounts & Strategy.

The site navigation has been reworked to enhance highly trafficked areas of the previous MCHA website, such as the “Training & Development” section, which now links to specific programs beneficial to membership – including MCHA-hosted seminars and workshops, compliance links and certification opportunities for employee advancement. A new “Career Pathways” page was developed for the site, to serve as a resource for those interested in joining the hospitality industry.

“We have worked very closely with Monterey Peninsula College and California State University Monterey Bay’s Sustainable Hospitality Management program to create easy-to-access information and relevant pathways to success,” adds Kristin Horton, Executive Director of MCHA. “The success of MCHA over the years has relied upon an active dedicated membership. The website will give us the ability to communicate more effectively with membership and the community, and hopefully increase involvement throughout the county. Access to information and increased communication are both essential to creating value for our membership moving forward.”

The Voice of the Hospitality Community. Our mission is to protect the interests and serve as the voice of the hospitality industry throughout Monterey County, by maintaining strong partnerships with local government, elected officials and community groups. We work to ensure the overall vitality of our industry by providing education programs for our workforce, employee recognition and advocate for the over 20,000 employees that represent our industry.

Get involved and learn more. Visit to explore our new website and brand.