Posted on June 04, 2026
Alta Colina’s Maggie Tillman Honored at Travel Paso’s 2026 Tourism Awards
Paso Robles, Calif., June 4, 2026 — Alta Colina Vineyard & Winery is proud to announce that Maggie Tillman has been recognized as a recipient of a 2026 Hospitality & Tourism Award, presented by Travel Paso during the third annual Tourism Round Up held on Thursday, May 7, at The Paso Robles Inn Ballroom.
The 2026 Hospitality & Tourism Awards celebrate outstanding contributions to the local visitor economy and recognize businesses and individuals who demonstrate excellence in hospitality, innovation, and community impact throughout the Paso Robles region.
Maggie Tillman of Alta Colina Vineyard & Winery received the Visitor Experience Award in the Winery category in recognition of her innovative approach to social media marketing and guest experience. Her approach bridges digital engagement with the in-person guest experience by connecting with younger audiences online and carrying that accessibility through to the winery. She intentionally makes wine approachable, breaks down traditional barriers, and curates a welcoming environment that leaves guests with a deeper understanding of wine and a meaningful connection to the land, the story, and the people behind it.
“Paso Robles has given our family so much, and this one genuinely caught me off guard. The Visitor Experience award means a lot because it gets at something I care about: that wine shouldn't require a secret handshake. Hospitality at Alta Colina has always been about making sure every person who walks onto the property feels like they belong here, whether they can name every grape we grow or they're just figuring out that they like red wine. Wine is better when it's shared, and the more people feel invited into that, the better. Getting recognized by this community for that really means a lot,” said Maggie Tillman.
Hosted annually by Travel Paso, the official destination marketing organization for Paso Robles, The Tourism Round Up brings together industry leaders, partners, and stakeholders to celebrate achievements, share insights, and strengthen collaboration across the region’s tourism sector.
“This year’s award recipients exemplify the dedication and passion that make Paso Robles a premier destination,” said Stacie Jacob, President and CEO of Travel Paso. “Thank you for elevating hospitality in Paso Robles and fulfilling the guest promise. You make Paso proud.”
Experience Alta Colina’s award-winning hospitality by planning a visit and tasting experience here.
ABOUT Alta Colina Vineyard & Winery
Alta Colina is a family-owned, estate vineyard and winery dedicated to Rhône-style wines grown in Paso Robles’ Adelaida District. Founded by Bob and Lynn Tillman in 2003, the brand is known for small-lot wines, regenerative farming, and unforgettable guest experiences—from mountaintop tastings to vintage trailers among the vines. Every bottle is grown, made, and shared on site, with a commitment to authenticity, sustainability, and community.
AltaColina.com | @altacolina Media Contact: Diana Parker | [email protected]
ABOUT Travel Paso
Travel Paso is the official destination marketing organization for Paso Robles, dedicated to promoting the region as a premier travel destination while supporting local businesses and enhancing the visitor experience. For more information, visit TravelPaso.com
#TravelPaso | TravelPaso.com| IG:@TravelPaso | Email: [email protected]