Posted on October 03, 2022

Lacie Johns Promoted to Marketing Manager At Solterra Strategies

October 4, 2022 (Paso Robles, CA) – Solterra Strategies, California’s premier boutique marketing and public relations agency, has promoted Lacie Johns to Marketing Manager. The promotion comes as Johns celebrates five years at the independently owned and operated agency representing a portfolio of clients in the wine and tourism categories.

“Lacie is a key member of our team and we’re thrilled to celebrate her commitment to helping our clients achieve success and her continued growth in the ever changing landscape of marketing,” said Stacie Jacob, Solterra Strategies Chief Strategist. “Lacie works on two key clients – The World of Pinot Noir and Travel Paso, among others – connecting her to the community, which is so important to our company culture and the communities we serve across California.”

As a lead on these key Solterra clients, Johns serves as the day-to-day point of contact. The World of Pinot Noir, an annual 2.5-day celebration of the storied grape with 3000 attendees and 200 wineries takes place the first weekend of March at the Ritz-Carlton Bacara in Santa Barbara. In the tourism space, Johns manages the annual content calendar, visions digital campaigns and curates stories on behalf of Travel Paso, the destination marketing organization celebrating the Paso Robles in the travel and tourism space.

“The Central Coast offers an exciting narrative to share with consumers, and I’m excited to continue to work with our clients to develop and execute campaigns that not only deliver on their goals, but also showcase our region.” Johns added.

Johns joined Solterra in 2017, and is an active participant in Dream Big Darling, a non-profit centered around mentoring women in the wine industry. She holds a Bachelor of Science degree in International Business and Marketing from the University of Nevada-Reno and lives in San Luis Obispo.