The Solterra team - Stacie Jacob, Mike Dawson, Alyssa Krichevsky, Lacie Johns, Kristin Horton, and Lauren Ralston - brings more than 60 years of wine and tourism marketing experience with an emphasis on developing genuine brand messaging to tell the story.

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Kristin Horton, Account Strategist

With over twenty years experience in marketing, Kristin has seen the impact and benefits of effective strategic planning in the wine and tourism industries. She believes that team communication, collaboration and creativity can make all the difference in moving a brand forward. Her experience in wine marketing and acute desire to see things through for success in brand development ultimately led her to Solterra Strategies.

A native to Monterey County, Kristin began her marketing career in the Monterey wine country’s Carmel Valley. As Director of Wine Estate Marketing for Chateau Julien Wine Estate, her talents in branding, tourism and hospitality marketing helped establish the Estate as a premier destination on the Monterey Peninsula. In more recent work with artisan winery Cima Collina, Kristin strategized to grow ecommerce, messaging and the brand through the winery’s direct-to-consumer channels and wine club.

When Kristin isn’t sipping her favorite local wine, she can be found gardening, hiking with her dog Miles or sneaking off to a foreign film. With a love for travel and exploring new places with her family and friends, she always has a trip on the books to share!

Based out of Monterey County, Kristin joins the Solterra team as the company expands its reach on the West coast.